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~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Usman, Osly"
~person:"Walsh, Gianfranco"
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Web 2.0 : neue Perspektiven für Marketing und Medien
E-entrepreneurship and ICT ventures : strategy, organization and technology
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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European management journal
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Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
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