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~isPartOf:"Wissenschaft & Praxis"
~language:"eng"
~subject:"Market research"
~subject:"Theorie"
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European journal of operational research : EJOR
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International journal of production research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
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Journal of business research : JBR
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Journal of marketing research : JMR
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Computers & operations research : and their applications to problems of world concern ; an international journal
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International journal of production economics
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Industrial marketing management : the international journal for industrial and high-tech firms
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Meddelanden från Svenska Handelshögskolan
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Production and operations management : an international journal of the Production and Operations Management Society
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Faculty & research / Insead : working paper series
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Journal of marketing
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International journal of industrial organization
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Journal of business market management : jbm
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Journal of retailing and consumer services
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Marketing intelligence & planning
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The journal of services marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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Service quality and management
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The Harvard John M. Olin discussion paper series
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The marketing review
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Working paper / International University in Germany, School of Business Administration
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Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Business networking : shaping enterprise relationships on the Internet
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CESifo working papers
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Conjoint measurement : methods and applications
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European journal of marketing : EJM
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Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred
(
contributor
)
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1999
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
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