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~isPartOf:"Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management"
~person:"Huber, Frank"
~person:"Ringle, Christian M."
~person:"Schnöring, Marc"
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Brand extension
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Brand management
1
Deutschland
1
Erfolgsfaktor
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FC Bayern München AG
1
Football
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Fußball
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Germany
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Markenführung
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Markentransfer
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Professional sports
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Success factor
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Huber, Frank
Ringle, Christian M.
Schnöring, Marc
Daniels, Jens
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Regier, Stefanie
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
5
Reihe: Marketing : MAR
3
EconStor Preprints
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Reihe: Marketing
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of service research : JSR
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Daniels, Jens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566227
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