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~isPartOf:"Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management"
~person:"Huber, Frank"
~person:"Stock-Homburg, Ruth"
~type_genre:"Graue Literatur"
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Kompetenz in Wissenschaft & Management
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ECONIS (ZBW)
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Brand Communities und Kundenbindung : eine kausalanalytische Studie am Beispiel eines Sportvereins
Huber, Frank
(
contributor
)
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2006
Persistent link: https://www.econbiz.de/10003368801
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Von der Gestaltung der Brand-Web-Site zur Kundenbindung : eine kausalanalytische Untersuchung im Finanzdienstleistungsbereich
Huber, Frank
;
Regier, Stefanie
;
Bauhofer, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003423630
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