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~isPartOf:"Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)"
~person:"Albers, Sönke"
~person:"Dibb, Sally"
~person:"McDonald, Malcolm"
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Search: subject_exact:"Marktsegmentierung"
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Beziehungsmarketing
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Market segmentation
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Marktsegmentierung
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Relationship marketing
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Albers, Sönke
Dibb, Sally
McDonald, Malcolm
Krafft, Manfred
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
Journal of marketing management : MM
3
Journal of strategic marketing
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Cross-cultural and critical perspectives on brands
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Digitale Fachbibliothek
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Macmillan business
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Marketing : metaphors and metamorphosis
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Marketing intelligence & planning
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Marketing performativity : theories, practices and devices
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory : a student text
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Segmentation in social marketing : process, methods and application
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
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