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~isPartOf:"Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)"
~person:"Homburg, Christian"
~subject:"Kontingenztheorie"
~type_genre:"Non-commercial literature"
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Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
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1998
Persistent link: https://www.econbiz.de/10001439258
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