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~isPartOf:"Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)"
~subject:"USA"
~subject:"Verkauf"
~type:"book"
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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essentials
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Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
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1998
Persistent link: https://www.econbiz.de/10001439258
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
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1997
Persistent link: https://www.econbiz.de/10001439252
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