LARIVIÈRE, B.; KEININGHAM, T. L.; COOIL, B.; AKSOY, L. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011
The overwhelming majority of research in marketing has treated commitment as a one or two dimensional construct and largely disregarded temporal effects when investigating the relationship between satisfaction, commitment and customer loyalty. This under-specification of the commitment construct...