BUCKINX, W.R; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2003
This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection...