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~isPartOf:"Working Series in marketing research"
~person:"Olson, Jerry C."
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Olson, Jerry C.
Sujan, Mita
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Working Series in marketing research
Working series in marketing research
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Theoretical Foundations of means-end chains
Olson, Jerry C.
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1988
Persistent link: https://www.econbiz.de/10004649270
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The Use of restricted and unrestricted maximum likelihood factor analysis to examine alternative measures of brand loyality
Mitchell, Andrew Alexander
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Olson, Jerry C.
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1975
Persistent link: https://www.econbiz.de/10004647539
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