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~isPartOf:"Working paper"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Advertising effects
5
Werbewirkung
5
Advertising
2
Werbung
2
Beer
1
Bewertung
1
Bier
1
Brand image
1
Brand management
1
Communication
1
Consumer behaviour
1
Electoral campaign
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Estimation
1
Evaluation
1
Kommunikation
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Markenführung
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Media
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Media effect
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Medienwirkung
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Networks
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Political finance
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Politikfinanzierung
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Print advertising
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Printwerbung
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Schweden
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Schätzung
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Sweden
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English
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Heimonen, Kari
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Uusitalo, Outi
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Working paper
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the review of marketing communications
127
International journal of advertising : the quarterly review of marketing communications
100
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
66
Journal of promotion management : JPM
62
Journal of advertising research
61
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
37
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Marketing : ZFP ; journal of research and management
27
Health marketing quarterly
26
International journal of hospitality management
25
The journal of brand management : an international journal
25
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
16
Journal of consumer marketing
16
Tourism management : research, policies, practice
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Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
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