Maccarrone, Giovanni; Marini, Marco; Tarola, Ornella - 2023
goods on sale, we explore the effects of anti-consumerism and environmentalism. We show that when the environmental … attributes of products come at the expense of the hedonic attributes, a higher supply of anti-consumerism and environmentalism … met by a good, higher levels of anti-consumerism and environmentalism negatively affect the society's environmental …