//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working paper / Institute for Empirical Research in Economics, University of Zürich"
~person:"Esch, Franz-Rudolf"
~person:"Smit, Edith G."
~person:"Wilbur, Kenneth C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
2004-2007
1
Advertising effects
1
Brand management
1
Fernsehen
1
Markenführung
1
Product Placement
1
Product placement
1
Television
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Esch, Franz-Rudolf
Smit, Edith G.
Wilbur, Kenneth C.
Ridder, Geert
1
Sovinsky, Michelle
1
Published in...
All
Working paper / Institute for Empirical Research in Economics, University of Zürich
International journal of advertising : the quarterly review of marketing communications
7
Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Cutting edge international research
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Breaking new ground in theory and practice
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing science
1
New developments and approaches in consumer behavior research
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->