Busse, Meghan R.; Simester, Duncan; Zettelmeyer, Florian - 2007
During the summer of 2005, the Big Three U.S. automobile manufacturers offered a customer promotion that allowed … customers to buy new cars at the discounted price formerly offered only to employees. The initial months of the promotion were … promotions were particularly attractive. In fact, such large rebates had been available before the employee discount promotion …