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~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Brand management"
~subject:"Stakeholder"
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Brand management
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Brand architecture
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Markenarchitektur
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Markenführung
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Großbritannien
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United Kingdom
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Brand
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Markenartikel
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Monarchie
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Monarchy
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Balmer, John M. T.
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Greyser, Stephen A.
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Stuart, Helen
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Urde, Mats
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Working paper series / Bradford University School of Management
The journal of brand management : an international journal
52
Journal of business research : JBR
20
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
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Corporate communications : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Marketing intelligence & planning
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Reputation Management
2
Routledge studies in marketing
2
Scandinavian journal of management
2
Springer Gabler Research
2
Sustainable Marketing Management : Grundlagen und Cases
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The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
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2
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
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3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
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4
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
5
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
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