//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Markenarchitektur"
~subject:"Reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenarchitektur
Reputation
Brand architecture
5
Brand management
5
Markenführung
5
Großbritannien
3
United Kingdom
3
Brand
2
Markenartikel
2
Monarchie
2
Monarchy
2
Airline
1
Corporate reputation
1
Firmenimage
1
Fluggesellschaft
1
USA
1
United States
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Book / Working Paper
5
Language
All
English
5
Author
All
Balmer, John M. T.
5
Greyser, Stephen A.
1
Stuart, Helen
1
Urde, Mats
1
Published in...
All
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Routledge studies in marketing
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
Saved in:
2
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
4
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
5
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->