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~isPartOf:"Working paper series / Center for Responsible Business, University of California"
~person:"Fournier, Susan"
~person:"Japutra, Arnold"
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Working paper series / Center for Responsible Business, University of California
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The evolution of brands : from signals of quality to storehouses of trust
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
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