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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~language:"eng"
~language:"mkd"
~person:"Geuens, Maggie"
~type_genre:"Bibliografie"
~type_genre:"Kongress"
~type_genre:"Working Paper"
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Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
2
Internet
2
Promotional materials
2
Werbemittel
2
Werbewirkung
2
Airport
1
Belgien
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Environmental consciousness
1
Flughafen
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Marktsegmentierung
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Psychology of advertising
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Geuens, Maggie
Baert, Stijn
38
Schoors, Koen
23
Vander Vennet, Rudi
14
Peersman, Gert
13
Van den Poel, Dirk
13
Lippens, Louis
10
Rayp, Glenn
10
Sterkens, Philippe
10
Heylen, Freddy
9
Cockx, Bart
8
Moens, Eline
8
Van de Gaer, Dirk
8
Verhofstadt, Elsy
8
De Clercq, Marc
7
Verbeke, Tom
7
Verhaest, Dieter
7
Boudt, Kris
6
Buyens, Dirk
6
Clarysse, Bart
6
Lamers, Martien
6
Merlevede, Bruno
6
Poels, Geert
6
Van Ootegem, Luc
6
Vanhoucke, Mario
6
Amez, Simon
5
Bleys, Brent
5
Borm, Hannah Van
5
Derous, Eva
5
Inghelbrecht, Koen
5
Omey, Eddy
5
Ooghe, Hubert
5
Pelsmacker, Patrick de
5
Pozzi, Lorenzo
5
Smets, Frank
5
Soenen, Nicolas
5
De Vos, Ans
4
Deloof, Marc
4
Dentchev, Nikolay A.
4
Desiere, Sam
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
8
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1
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
2
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
3
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
4
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
5
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
6
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
7
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
8
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
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