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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~language:"eng"
~subject:"Werbewirkung"
~type:"book"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Werbewirkung
Advertising effects
11
Beziehungsmarketing
2
Emotion
2
Forecasting model
2
Fundraising
2
Prognoseverfahren
2
Psychology of advertising
2
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Belgien
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Consumer behaviour
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Fertigungsprogramm
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Food retailing
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Gesundheit
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Gesundheitspolitik
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Health policy
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Internet
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Internet marketing
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Konsumentenverhalten
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Lebensmitteleinzelhandel
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Arbeitspapier
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Geuens, Maggie
5
Faseur, Tine
3
Van den Poel, Dirk
3
Pelsmacker, Patrick de
2
Van Kenhove, Patrick
2
Ballings, Michel
1
Camanho, A. S.
1
De Bock, Koen W.
1
De Houwer, Jan
1
Falcao e Cunha, Joao
1
Geeroms, Nele
1
Goessaert, Geert
1
Janssens, Kim
1
Miguéis, Vera L.
1
Slabbinck, Hendrik
1
Vantomme, Delphine
1
Verbeke, Wim
1
Verhagen, Emmanuel
1
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1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
NBER working paper series
22
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ERIM Report Series Reference
5
Journal of advertising : official publication of the American Academy of Advertising
5
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ECONIS (ZBW)
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1
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
2
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
3
A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik
;
De Houwer, Jan
;
Van Kenhove, Patrick
-
2011
-
pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
Saved in:
4
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
5
Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003854179
Saved in:
6
Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936696
Saved in:
7
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
8
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
9
Health advertising to promote fruit and vegetable intake : application of need-related health audience segmentation
Geeroms, Nele
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003210133
Saved in:
10
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
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