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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Beziehungsmarketing"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Relationship marketing
29
Consumer behaviour
5
Forecasting model
5
Konsumentenverhalten
5
Prognoseverfahren
5
Classification
4
Computer-assisted marketing
4
Customer analysis
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
Data Mining
3
Data mining
3
Decision tree
3
Entscheidungsbaum
3
Theorie
3
Theory
3
Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Call centre
2
Callcenter
2
Customer acquisition
2
Customer satisfaction
2
Customer value
2
Direct marketing
2
Direktmarketing
2
E-Mail
2
E-mail
2
Financial services
2
Finanzdienstleistung
2
Food retailing
2
Kauf
2
Kundengewinnung
2
Kundenwert
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
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Book / Working Paper
29
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Hochschulschrift
Non-commercial literature
Arbeitspapier
33
Working Paper
33
Graue Literatur
29
Language
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English
29
Author
All
Van den Poel, Dirk
25
Baecke, Philippe
4
Benoit, Dries F.
3
Coussement, Kristof
3
Larivière, Bart
3
Ballings, Michel
2
Buckinx, Wouter
2
Burez, Jonathan
2
Camanho, A. S.
2
De Bock, Koen W.
2
Falcao e Cunha, Joao
2
Miguéis, Vera L.
2
Prinzie, Anita
2
Verstraeten, Geert
2
Baesens, Bart
1
De Cannière, Marie Hélène
1
Disli, Mustafa
1
Gemmel, Paul
1
Geuens, Maggie
1
Pelsmacker, Patrick de
1
Schoors, Koen
1
Van Vaerenbergh, Yves
1
Vandaele, Darline
1
Verhagen, Emmanuel
1
Verhelst, Benjamin
1
Vermeir, Iris
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Gabler Edition Wissenschaft
100
SpringerLink / Bücher
48
Europäische Hochschulschriften / 5
38
Faculty & research / Insead : working paper series
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
28
Research
27
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
27
Neue betriebswirtschaftliche Forschung : Nbf
23
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
23
Gabler Research
21
Gabler-Edition Wissenschaft
21
Basler Schriften zum Marketing
18
Hamburger Schriften zur Marketingforschung
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
Meddelanden från Svenska Handelshögskolan
13
Wirtschaftswissenschaft
13
Kundenmanagement & Electronic Commerce
12
Schriftenreihe Schwerpunkt Marketing
12
Working paper / Department of Commerce, College of Business, Massey University
12
Working paper / National Bureau of Economic Research, Inc.
12
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
11
Betriebswirtschaftslehre für Technologie und Innovation
11
Schriftenreihe Marketing, Management
11
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
10
Springer Gabler Research
10
ERIM report series research in management
9
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
9
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
9
Reihe: Management-Know-how / M : praxisnah und aktuell
9
Schriften zum innovativen Marketing
9
Springer eBook Collection
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Working papers / Harvard Business School, Division of Research
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
Reihe Electronic Commerce
8
Reihe: Marketing : MAR
8
Schriftenreihe Strategisches Management
8
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ECONIS (ZBW)
29
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1
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
2
Bank rebranding and depositor loyalty
Disli, Mustafa
;
Schoors, Koen
-
2013
Persistent link: https://www.econbiz.de/10010411722
Saved in:
3
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
4
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
5
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
6
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
7
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
8
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
9
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
10
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
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