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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Kundengewinnung"
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Kundengewinnung
Customer acquisition
5
Data Mining
3
Data mining
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B-to-B-Marketing
2
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2
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Van den Poel, Dirk
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Baecke, Philippe
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D'Haen, Jeroen
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
6
Springer eBooks / Business and Economics
5
Edition Sales Excellence
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Hamburger Schriften zur Marketingforschung
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Handbuch Zielgruppenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
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Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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jeder-ist-unternehmer.de
2
Advances in mergers and acquisitions
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific journal of marketing and logistics
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Banking and information technology : BIT ; a strategic report for top management
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
3
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
4
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
5
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
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