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~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
~subject:"Marketing management"
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Ansteckungseffekt
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New product development
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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