Jones, Peter; Clarke-Hill, Colin; Comfort, Daphne; … - In: World Review of Entrepreneurship, Management and … 9 (2013) 4, pp. 460-474
, specifically Facebook, to communicate their sustainability aspirations, commitments and achievements. The paper begins with an … contested meanings of sustainability. The paper draws its empirical material from the Facebook pages of the UK's top ten retail … pages but that these pages are dominated by marketing and sales promotion material with commentary on sustainability or …