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~isPartOf:"Yearbook of marketing and consumer research"
~language:"eng"
~person:"Wirtz, Bernd W."
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Yearbook of marketing and consumer research
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Strategies for the reduction of purchase risk as a determining factor for the success of online retailing
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 83-104
Persistent link: https://www.econbiz.de/10003747246
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