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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
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Search: ("Behavioural economics" OR "Consumers" OR "Nudging" OR "Policy Making" OR "Public Policy") AND NOT isPartOf:Intereconomics
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Young consumers : insight and ideas for responsible marketers
Journal of marketing management : MM
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
Saved in:
2
Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10009052254
Saved in:
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