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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Roy, Subhadip"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
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Young consumers : insight and ideas for responsible marketers
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What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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