//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Children
43
Kinder
43
Consumer behaviour
42
Konsumentenverhalten
42
Internet marketing
38
Online-Marketing
38
Advertising
36
Advertising effects
36
Jugendliche
36
Werbewirkung
36
Youth
36
Werbung
35
Target group
33
Zielgruppe
33
Social Web
24
Social web
24
Brand management
11
Markenführung
11
Media usage
10
Mediennutzung
10
Brand image
9
Markenimage
9
Food
8
Lebensmittel
8
Online media
8
Celebrity endorsement
7
Social media
7
USA
7
United States
7
China
6
Communication media
6
Consumer socialization
6
Fernsehwerbung
6
Kommunikationsmedien
6
Other media and children
6
Qualitative methods
6
Television advertising
6
Computerspiel
5
Eltern
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Article in journal
7
Language
All
English
7
Author
All
Chan, Kara
1
Daswani, Aarzoo
1
Dix, Steve
1
Hyman, Michael R.
1
Jain, Varsha
1
Lazarevic, Violet
1
Luk, Edwin K.
1
Makgosa, Rina
1
Ng, Yu Leung
1
Phau, Ian
1
Pougnet, Sonia
1
Roy, Subhadip
1
Sierra, Jeremy J.
1
Sudha, Mari
1
Özdinç, Yalim
1
Özdinç, Özlem
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
2
Impact of celebrity endorsement in
advertising
on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
3
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
6
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
7
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->