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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Online-Marketing"
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Edition Rainer Hampp
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Emerging human and techno-human business management dynamics in a globalized environment
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European journal of marketing
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Hamburger Schriften zur Marketingforschung
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Handbook of research on effective advertising strategies in the social media age
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International journal of quality & reliability management
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International journal of retail and distribution management
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International journal of technology marketing : IJTMkt
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Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
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