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~isPartOf:"eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter"
~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Kotler, Philip"
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
wi - Wirtschaft / Marketing
Always learning
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Does marketing need reform? : fresh perspectives on the future
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of business-to-business marketing
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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2
Nine major shifts in the new economy
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 15-24)
.
2001
Persistent link: https://www.econbiz.de/10001575434
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