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Biotechnologie
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Helm, Roland
Fritsch, Michael
34
Boysen, Nils
28
Scholl, Armin
20
Fliedner, Malte
17
Vogel, Alexander
10
Griffin, Ricky W.
8
Härdle, Wolfgang
8
Wagner, Joachim
8
Högholm, Kenneth
7
Lind, Douglas A.
7
Marcousé, Ian
7
Sloman, John
7
Chadraba, Petr
6
Ghauri, Pervez N.
6
Marchal, William G.
6
Mueller, Pamela
6
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6
Wathen, Samuel Adam
6
Albach, Horst
5
Czinkota, Michael R.
5
Hedvall, Kaj
5
Koslowski, Peter
5
Liljeblom, Eva
5
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5
Nippa, Michael
5
Pierdzioch, Christian
5
Richter, Knut
5
Schilder, Dirk
5
Shaw, William H.
5
Siebert, Horst
5
Springer, Reiner
5
Stenbacka, Rune
5
Sutter, Matthias
5
Audretsch, David B.
4
Bannock, Graham
4
Barnett, Raymond A.
4
Baye, Michael R.
4
Blomqvist, Hans C.
4
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
19
RePEc
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The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10004943568
Saved in:
2
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10004919186
Saved in:
3
Licensing as a commercialisation strategy for German biotechnology firms
Dowling, Michael J.
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10004884402
Saved in:
4
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10004886991
Saved in:
5
Innovation and market characteristics and success of new research-based spin-off products
Helm, Roland
;
Mauroner, Oliver
-
2007
Persistent link: https://www.econbiz.de/10004886999
Saved in:
6
Contractual design of contract R&D : state-of-the-art of empirical research
Kloyer, Martin
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10004887004
Saved in:
7
International orientation, marketing mix and the performance of international firms : an empirical analysis
Kraft, Patricia
;
Dowling, Michael J.
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10004890068
Saved in:
8
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10004890099
Saved in:
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