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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Consumer behaviour
70
Brand management
30
Markenführung
30
Luxury goods
26
Luxusgüter
26
Australia
25
Australien
25
Brand image
25
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70
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3
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3
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Bulgarian
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Phau, Ian
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
75
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Septianto, Felix
55
Belk, Russell W.
54
Paul, Justin
53
Janssen, Maarten C. W.
52
Bagozzi, Richard P.
49
Ko, Eunju
49
Laroche, Michel
48
Pelsmacker, Patrick de
47
Rock, Bram de
46
Cherchye, Laurens
44
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Moraga-González, José Luis
38
Rajagopal
38
Thaichon, Park
38
Verhoef, Peter C.
38
Warlop, Luk
38
Grunert, Klaus G.
37
Ko, Yong Jae
37
Park, Jungkun
37
Thøgersen, John
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Bijmolt, Tammo H. A.
34
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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ECONIS (ZBW)
70
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70
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
3
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
8
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
9
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
10
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
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