Álvarez Álvarez, B.; Vázquez Casielles, Rodolfo - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 3, pp. 77-92
The present paper analyses the influence the introduction of the euro has had on the buying process developed by the … immediate effects of the introduction of the euro, the view offered in our own research shows what the situation is like two … proportion of consumers, 48%, who face purchasing with important difficulties. -- reference price ; Euro ; money illusion …