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~language:"ces"
~language:"deu"
~person:"Meffert, Heribert"
~subject:"BASF Coatings AG"
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BASF Coatings AG
Electronic Commerce
11
Deutschland
6
E-commerce
6
Germany
6
Theorie
4
Theory
4
Internet
3
Mobile Marketing
3
Mobile marketing
3
Strategisches Management
3
Vertrieb
3
Beziehungsmarketing
2
Erfolgsfaktor
2
Firm growth
2
Firm value
2
Flexibility
2
Flexibilität
2
Logistik
2
Market entry
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Markteintritt
2
New Economy
2
New economy
2
Relationship marketing
2
Resource dependence approach
2
Ressourcenabhängigkeits-Ansatz
2
Strategic management
2
Success factor
2
Unternehmenswachstum
2
Unternehmenswert
2
Auction
1
Auktion
1
Automotive industry
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Bertelsmann AG
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Cooperative purchasing
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Distribution channel
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Einkaufsgemeinschaft
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Meffert, Heribert
Backhaus, Klaus
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Becker, Jörg
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Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Vertriebsmanagement im Wandel : Strategien im Spannungsfeld zwischen klassischem Vertrieb und E-Commerce ; Dokumentation des 40. Münsteraner Führungsgesprächs vom 1./2. Februar 200...
Meffert, Heribert
(
contributor
);
Backhaus, Klaus
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001610012
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