Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157
When entering foreign markets fi rms should consider the special characteristics of international environment, existing intercultural differences, try to recognize factors infl uencing the behaviour and decision-making of consumers, managers, businessmen and negotiators. These characteristics...