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Uresničevanje notranjega brandinga : razvoj konceptualnega modela (Internal Branding Implementation: Developing A Conceptual Model)
Terglav, Katja
-
2014
, internal marketing and human resource
management
. Based on the findings of a qualitative research, we present a conceptual … model of internal branding implementation. Results show that internal branding increases employees'
knowledge
about the … internal branding requires coordination between internal marketing and human resource
management
. The importance of internal …
Persistent link: https://www.econbiz.de/10013061844
Saved in:
2
Řízení rizik v pojišťovnictví
Řezáč, František
-
2011
The aim of the monograph is to expand the reader's theoretical
knowledge
of insurance-based risk
management
and to … practice. The monograph is devoted both to an exposition of the theory of risk
management
and to the practice of risk …
management
in selected insurance companies. Particular attention is paid to the relationship between risk and valuation. The …
Persistent link: https://www.econbiz.de/10012682964
Saved in:
3
Řízení zpětných toků
Škapa, Radoslav
-
2011
current
knowledge
in the field of reverse flow
management
and value creation within these flows … companies to reverse flow
management
in terms of the perception of a potential value. In addition, it presents a compilation of …
Persistent link: https://www.econbiz.de/10012682952
Saved in:
4
Hodnota a e-business
Klapalová, Alena
-
2011
existing
knowledge
of selected information and communication technologies in business
management
. The last chapter deals with …
management
of value creation in supplier-customer relationships are analyzed. The third chapter is devoted to summarizing the …
Persistent link: https://www.econbiz.de/10012682958
Saved in:
5
Inovační profily region°u
Viturka, Milan
(
contributor
)
-
2007
spojených s přechodem k tzv. znalostní ekonomice (
knowledge
economy), založené na inovacích, vědě a výzkumu a vzdělanosti …
Persistent link: https://www.econbiz.de/10003535857
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