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~language:"deu"
~language:"eng"
~person:"Hancer, Murat"
~type:"article"
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Brand
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Brand citizenship behaviors
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Hancer, Murat
Tomczak, Torsten
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International journal of contemporary hospitality management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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How internal branding process really pays off through brand trust
Erkmen, Ezgi
;
Hancer, Murat
;
Leong, Jerrold K.
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
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2
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
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