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~language:"deu"
~language:"eng"
~person:"Kirmani, Amna"
~subject:"Consumer behaviour"
~subject:"World"
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Kirmani, Amna
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Money talks: perceived advertising expense and expected product quality
Kirmani, Amna
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
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