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~language:"deu"
~language:"eng"
~person:"Schmidt, Holger J."
~type:"article"
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Internal branding
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Interne Markenführung
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2
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Schmidt, Holger J.
Tomczak, Torsten
20
Henkel, Sven
11
Wentzel, Daniel
11
Esch, Franz-Rudolf
10
Kernstock, Joachim
8
Herrmann, Andreas
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Batt, Verena
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Biesalski, Alexander
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Innen beginnen : von der internen Kommunikation zum Internal Branding
2
The journal of brand management : an international journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate reputation review
1
European journal of marketing
1
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How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
I know that I know nothing : exploring the managerial relevance of recent orientations in brand management research
Redler, Joern
;
Schmidt, Holger J.
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 498-511
Persistent link: https://www.econbiz.de/10013391928
Saved in:
3
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
4
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
5
Innen beginnen : von der internen Kommunikation zum Internal Branding
Schmidt, Holger J.
;
Krobath, Karin
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 19-30)
.
2010
Persistent link: https://www.econbiz.de/10003898130
Saved in:
6
Internal Branding als Instrument des Change Management
Schmidt, Holger J.
;
Pfaff, Diane
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 61-73)
.
2010
Persistent link: https://www.econbiz.de/10003898133
Saved in:
7
Interne Verankerung eines Markenclaims : "sure we can": wie man bei TNT Express Mitarbeiter und Fahrer für einen neuen Claim begeistert
Schmidt, Holger J.
;
Pfaff, Diane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 379-389)
.
2010
Persistent link: https://www.econbiz.de/10003909990
Saved in:
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