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~language:"deu"
~language:"eng"
~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Intercultural business communication and simulation and gaming methodology
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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2
Entdecken Sie...! : die Geschichte des Imperativs in der deutschen, englischen und spanischen Werbung
Wahl, Sabine
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 25-50)
.
2011
Persistent link: https://www.econbiz.de/10009303920
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3
The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel
- In:
Intercultural business communication and simulation and …
,
(pp. 175-188)
.
2009
Persistent link: https://www.econbiz.de/10003917645
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