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Werbewirtschaft
183
Advertising industry
177
Werbung
25
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24
Advertising planning
23
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A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Handbuch der Marktforschung
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
The Sage handbook of advertising
3
Breaking new ground in theory and practice
2
Event-Marketing : Trends und Entwicklungen
2
Handbook of social media management : value chain and business models in changing media markets
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
The Routledge companion to marketing and feminism
2
The advertising and consumer culture reader
2
The global market : developing a strategy to manage across borders
2
Theoretical and empirical perspectives in critical marketing studies
2
Trademarks, brands, and competitiveness
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Advancing research on projects and temporary organizations
1
Advertising in a multimedia age
1
Advertising, promotion, and new media
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Challenges in an age of dis-engagement
1
Chris Argyris : critical evaluations in business and management
1
Consumer culture in Latin America
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
Die Ökonomie des Sports in den Medien
1
Dokumentation / Marketing-Trendshop '96
1
Economies et sociétés ; 47,3/4
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Entrepreneurship and the creative economy : process, practice and policy
1
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ECONIS (ZBW)
179
USB Cologne (EcoSocSci)
4
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1
Expanding discussions on incentives on corporate governance : employees' compensation and organizational justice
Silva, Luciana Iwashita da
;
Bulgacov, Sergio
- In:
Handbook of research methods for corporate governance : …
,
(pp. 199-222)
.
2023
Persistent link: https://www.econbiz.de/10014330618
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2
Hybrid work organisation and well-being strategies in advertising agencies during the Covid-19 pandemic
Moraru, Mădălina
;
Surugiu, Romina
- In:
Perspectives on workplace communication and well-being …
,
(pp. 146-161)
.
2023
Persistent link: https://www.econbiz.de/10014309129
Saved in:
3
Marketing's hidden figures : black women leaders in advertising
Davis, Judy Foster
- In:
The Routledge companion to marketing and feminism
,
(pp. 45-58)
.
2022
Persistent link: https://www.econbiz.de/10014474310
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4
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
5
An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius
;
Samaradivakara, Chandrani A.
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 362-379)
.
2021
Persistent link: https://www.econbiz.de/10012816099
Saved in:
6
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
7
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
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8
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
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9
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
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10
The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora
;
Martínez, Carolina
;
Xifra, Jordi
- In:
Women in PR history
,
(pp. 67-79)
.
2021
Persistent link: https://www.econbiz.de/10012501793
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