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~language:"deu"
~language:"jpn"
~person:"Swoboda, Bernhard"
~subject:"Cross-cultural management"
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Cross-cultural management
Multinationales Unternehmen
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Transnational corporation
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Theorie
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Germany
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Internationales Management
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Management
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Globalisierung
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Globalization
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Brand management
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Corporate culture
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Corporate reputation
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Firmenimage
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Markenführung
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Organisatorischer Wandel
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Organizational change
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Behavioral economics
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Betriebswirtschaftslehre
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Corporate social responsibility
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Einzelhandel
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Swoboda, Bernhard
Dorow, Wolfgang
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Hofstede, Geert
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Hofstede, Gert Jan
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Köppel, Petra
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Lee, Anthony
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Mayer, Petra
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Mense-Petermann, Ursula
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Thomas, Alexander
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Scherle, Nicolai
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
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ECONIS (ZBW)
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Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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