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~language:"deu"
~language:"kaz"
~type_genre:"Elektronischer Datenträger"
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Public Realtions für Marken : Analyse, Modellbildung und empirische Überprüfung
Hoepfner, Jörg
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2010
Persistent link: https://www.econbiz.de/10009162315
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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin
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2006
Persistent link: https://www.econbiz.de/10003714086
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