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~language:"deu"
~person:"Backhaus, Klaus"
~type_genre:"Article in journal"
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Die Betriebswirtschaft : DBW
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
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2
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
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3
Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Backhaus, Klaus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
9
,
pp. 771-791
Persistent link: https://www.econbiz.de/10001131274
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