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~language:"deu"
~person:"Ballhausen, Marcus"
~person:"Lehmann, Mark"
~type_genre:"Aufsatz in Zeitschrift"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Akustische Markenführung : von der Markenidentität zum akustischen Markenauftritt
Ballhausen, Marcus
;
Tallau, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10003791674
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