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~language:"deu"
~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Mobile Marketing"
~type_genre:"Collection of articles of several authors"
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Mobile Marketing
Consumer behaviour
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Deutschland
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Germany
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Konsumentenverhalten
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Theorie
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Theory
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Advertising effects
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Branche
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Brand community
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Brand image
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Confidence
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Distribution channel
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E-commerce
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Erfolgsfaktor
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Erlebnismarketing
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Event-Marketing
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Dürr, Karin
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Köckritz, Holger G.
1
Rasztar, Matthias
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Stein, Johann Heinrich von
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Trautwein, Friedrich
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Wildner, Raimund
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Konsumentenverhalten im Internet
Bauer, Hans H.
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2004
Persistent link: https://www.econbiz.de/10001851192
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