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~language:"deu"
~person:"Bayón, Tomás"
~subject:"B-to-B-Marketing"
~subject:"Beschaffung"
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B-to-B-Marketing
Beschaffung
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Bayón, Tomás
Kleinaltenkamp, Michael
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Backhaus, Klaus
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Weiber, Rolf
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Seebacher, Uwe G.
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Ammann, Paul
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Burmann, Christoph
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Büschken, Joachim
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Diller, Hermann
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Flory, Markus
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Fredebeul-Krein, Tobias
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Geiger, Ingmar
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Kairies, Peter
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Kliche, Mario
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Klug, Matthias
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Kober, Stephan
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
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Zur Relevanz prinzipal-agenten-theoretischer Aussagen für das Kontraktgütermarketing : Design, Ergebnisse und Implikationen einer empirischen Studie zur Beschaffung von Fertigungs-...
Bauer, Hans H.
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 79-99)
.
1995
Persistent link: https://www.econbiz.de/10001317451
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