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~language:"deu"
~person:"Görtz, Gunnar"
~subject:"Market research"
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
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