//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Gierl, Heribert"
~person:"Güth, Werner"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiment"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Experiment
18
Theorie
8
Theory
8
Game theory
4
Spieltheorie
4
Consumer behaviour
3
Deutschland
3
Experimentelle Wirtschaftsforschung
3
Gerechtigkeit
3
Germany
3
Justice
3
Konsumentenverhalten
3
Rationality
3
Rationalität
3
experiment
3
Behavioral economics
2
Eingeschränkte Rationalität
2
Scientific method
2
Verhaltensökonomik
2
Wissenschaftliche Methode
2
Advertising
1
Advertising effects
1
Advertising planning
1
Allocative efficiency
1
Allokationseffizienz
1
Arbeitsmigranten
1
Begrenzte Rationalität
1
Bounded rationality
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Confidence
1
Decision theory
1
Decision under risk
1
Enterprise
1
Entscheidung unter Risiko
1
Entscheidungstheorie
1
Environmental economics
1
Environmental policy
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
Author
All
Gierl, Heribert
Güth, Werner
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->