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~language:"deu"
~person:"He, Ru"
~person:"Sinkovics, Rudolf R."
~subject:"Consumer behaviour"
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Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
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