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~language:"deu"
~person:"Neumann, Marcus M."
~type_genre:"Arbeitspapier"
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Neumann, Marcus M.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Bestimmungsfaktoren der Konsumentenakzeptanz von
Mobile
Marketing
in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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